Professional athletes are no longer just fans of gaming — they’re becoming streamers, investors, and esports team owners. From LeBron James co-investing in FaZe Clan to Neymar’s Twitch FIFA streams, the crossover between sports and gaming has become a powerful movement.
Athletes are using gaming as a way to build brands, stay connected with fans, and even unwind between matches. For some, it’s about competition. For others, it’s community.
Even in locker rooms, games like Call of Duty, Fortnite, and NBA 2K bring teammates together off the court.
At Sports News 4 You, we’re tracking which athletes are dominating online, launching merch, or hosting charity streams. In 2025, being a gamer isn’t just a side hobby — it’s part of the modern athlete’s identity.